Analyzing media interactions the effects of coordinated TV-print advertising campaigns by Julie A Edell

Cover of: Analyzing media interactions | Julie A Edell

Published by Marketing Science Institute in Cambridge, Mass .

Written in English

Read online

Subjects:

  • Advertising campaigns,
  • Advertising -- Psychological aspects,
  • Television advertising,
  • Advertising, Magazine

Edition Notes

Includes bibliographical references (p. 33-35)

Book details

StatementJulie A. Edell, Kevin Lane Keller
SeriesReport -- no. 99-120, Report (Marketing Science Institute) -- no. 99-120
ContributionsKeller, Kevin Lane, 1956-, Marketing Science Institute
The Physical Object
Pagination35 p. ;
Number of Pages35
ID Numbers
Open LibraryOL15300510M

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